Content Manager | Strategy & Execution | B2B Storyteller
Global Skilling Report
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Topic: Highlights from global skilling survey.
Goal: Provide high-level summary to entice download of full report.
My role: Writing, project management.
Associated content: Skilling report, executive brief, webinar, blogs, social media, press release, lead gen/nurture emails.
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Global Severance Report
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Topic: Highlights from biennial flagship report.
Goal: Provide high-level summary to entice download of full report.
My role: Writing, project management.
Associated content: Severance report, webinar, blogs, social media, press release, lead gen/
nurture emails.
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Quarterly Career Mobility Report
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Topic: Social media inforgraphic to highlight disconnects between employers and employees on work issues and economy.
Goal: Provide high-level summary to entice download of full report and draw interest to blog.
My role: Writing, project management.
Associated content: Quarterly report, blog, press release.
Career Development Survey
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Topic: How company's career development program dramatically increased retention, engagement, and career planning.
Goal: Sales "piece" to help position company as a player in the talent mobility space; promote/increase awareness of new capabilities beyond outplacement.
My role: Writing, project management.