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ABOUT

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As a seasoned content marketer and writer, I am passionate about helping companies engage prospects and customers at every stage of their journey. I mix corporate messaging, thought leadership, and sales enablement content experience with innate journalistic curiosity, interviewing and storytelling chops to create engaging B2B content that advances organizational brand and strategic initiatives. A highly responsive and organized project manager, I work collaboratively to gain stakeholder feedback and buy-in across teams while maintaining clear communications and exceptional follow-through.

Whether flying solo or in tandem with colleagues, I strive to create the best possible outcomes with integrity, honesty, and respect for all involved. I believe in the power of process to drive efficiency, consistency, and optimal outcomes. And even with more than 20 years' experience, I understand the importance of a growth mindset – of continually learning, maintaining curiosity, and using mistakes as opportunities for growth and wisdom.

Breadth of Work

Content Strategy

Project Management

Long/Short Format

  • Thought Leadership

  • Reports/Surveys

  • Sales Enablement

  • Video

  • Web

  • Blog

  • Infographics

  • Webinars

  • Customer Success Stories

  • Digital Ads

  • Social Media

  • Email Campaigns

Sectors

I have developed content in many different industries, most recently in the human capital management sector focused on topics such as skilling, career development, talent mobility, coaching, and related HR topics. Other industries include financial services, fintech, pharmaceutical, medical devices, technology, education, and government. 

© 2022 by Michelle Gouldsberry. Proudly created with Wix.com

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