Content Manager | Strategy & Execution | B2B Storyteller
Product Launch
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Topic: Customer-facing, first-of-its-kind predictive job market outlook and skilling tool.
Goal: Build awareness and interest.
My role: Script writing, project management.
Associated content: Website landing page, datasheet, webinar.
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Messaging Launch
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Topic: "Unleashing Worklife Possibilities" corporate messaging.
Goal: Introduce new positioning and messaging to build awareness, interest.
My role: Script writing, project management.
Associated content: Website.
"Second Sale"
Topic: Explanatory video for participants on the elemnets and benefits of outplacement.
Goal: Prompt prospective program participants to register for services.
My role: Script writing, project management.
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Messaging Launch
Topic: Talent Mobility corporate messaging.
Goal: Introduce new messaging to build awareness, interest in expanded capabilities.
My role: Script writing, project management.
Associated content: Corporate brochure, website, datasheet.