Content Manager | Strategy & Execution | B2B Storyteller
Big Disconnects Between Employees and Employers
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Topic: Career mobility survey finds big disconnects on hiring, internal mobility, skills, and the economy.
Goal: Draw attention to quarterly career mobility survey results to encourage the audience to download gated content.
My role: Writing.
Associated content: Quarterly report, social media, press release.
Vaccine Mandates and Job Loss
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Topic: How companies should manage employee departures related to workplace vaccine mandates.
Goal: Leverage topical "hot" issue as a white space opportunity to convey value of outplacement for boomerang employees and to retain brand reputation during the "great resignation."
My role: Writing.
Associated content: Newsletter, social media.
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Future-Proofing Workforces Through Internal Mobility
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Topic: How companies can improve workforce sustainability through career mobility initiatives.
Goal: Highlight the company's thought leaders and drive audience to gated webinar and quarterly career mobility report.
My role: Writing.
Associated content: Webinar, report, social media.
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Upskilling Employees to Create a Future-Ready Workforce
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Topic: How companies can bridge skills gaps to retain and attract talent and enable continued business growth.
Goal: Highlight commissioned report findings and one of company's internal thought leaders; drive audience to download gated report.
My role: Writing.
Associated content: Report, talent mobility assessment tool, social media, press release.
Appealing to Gen Y and Gen X Investors
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Topic: The steps RIA (Registered Investment Advisor) firms need to take to appeal to the growing market of younger investors.
Goal: Highlight speaker takeaways from Schwab's flagship annual RIA conference.
My role: Writing (Client: Schwab).
Associated content: LinkedIn listicle article.
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