Content Manager | Strategy & Execution | B2B Storyteller
Messaging Re-Launch
Topic: "Unleashing worklife possibilities" and worklife coaching. Goal: Introduce new messaging with people-focused visuals to drive awareness of new focus on worklife coaching (interim site pages and one product landing page shown).
My role: Writing (click on thumbnail for sample pages).
Associated content: Video.
Live site: www.randstadrisesmart.com
Website Overhaul
Topic: Clinical study design software and services company. Goal: Complete re-messaging and redesign to update company capabilities (agency client).
My role: Writing (click on thumbnail for homepage sample).
​
Website Overhaul
Topic: SaaS integration and automated testing.
Goal: Develop a next-gen website that clearly articulated and expanded upon company services and expertise. Time constraints: conception to delivery in four weeks (agency client).
My role: Writing (click on thumbnail for full site pages).
Related content: Datasheets.
​
Website Overhaul
Topic: HR executive search, consulting, and contracting.
Goal: Revamp website to more succinctly highlight firm's expertise (eliminated 50% of copy) and improve SEO results.
My role: Project management, writing (click on thumbnail for sample pages).